Branding Strategy - Olympic Kingsway Sports Club
The club wanted to address its identity, logo and connection with the local community. Over the years the club's crest had so many different versions which were skewed and illegible. Olympic Kingsway needed a fresh, clear direction. I investigated the club's identity, its origins and looked at ways to incorporate the community. Every element of the design from the laurel and the capital K, to the stars represented a piece of the club's past and future. The process was sensitive to its loyal members who resisted change. The club's vote was a resounding "yes" and the club's new identity was forged. The results are shown by the overwhelming increase in registration this year. Below showcases the implementation of the brand especially designing the website through Wordpress.
