Background
Stockland Paper Merchants came to Scott Print Design to help launch a new unique high brightness and smooth finish paper designed for Digital printing that was made in France and about to hit the WA shores.
GenYous
The name suggests youth and vibrancy, so we brought the paper to life using a model wearing hand-made GenYous paper dresses. Using a visual story we revealed the paper’s supreme quality. We pushed to the maximum Scott’s digital print capability for craft and technology to create a promotional brochure.
The old branding for GenYous was seen as stale, expected, and boring.
We turned that on its head.
